2021 is over. But about 60% of us are estimated to be inseparable from the textile and garment industry. As more than one businessman once said: "I have made clothes for a lifetime, and I can't do anything else without making clothes. As long as I don't lose money, I'm still in this industry and I'm still doing this idea!" This is the feeling!
Trend 1: Industry competition dominated by the domestic market
Western society dominated by American-style democracy cannot control the new crown virus in a short period of time. Therefore, 2022 should also be unique to our side, and the international market will almost certainly be difficult to move. Therefore, in 2022, our industry will still be dominated by the domestic market. Among them, how to destock, how to provide services, and how to innovate and compete may be the key issues that we must find ways to solve.
Trend 2: Circulation channels face a large-scale reshuffle
From the current point of view, the e-commerce channel has overwhelmed more than one physical sales channel. However, the bottomless price war in e-commerce channels has made the industry extremely transparent, diluting the industry's profit margins to the extreme.
The so-called extremes turn against each other! When clothing companies and businesses are unprofitable, they will definitely fight back. There is reason to believe that 2022 is likely to see some emerging apparel brands that are not sold online at all. Isn't the e-commerce channel love to compare styles and prices? Well, this uncle will develop clothes with unique fabrics or functions. We will never go online, but only sell offline. I see how your e-commerce can help you, uncle? And there are already people doing this. , so as to get out of the shameless price war quagmire. Clothing Folding Packing Machine
The reason why e-commerce channels are so crazy now is just because the level of differentiated competition in our industry is still very low. However, when the price war forces everyone to retreat, it is very likely that more and more high-quality companies will say NO to e-commerce channels! Folding Machine For T-Shirts
In particular, the emergence of the e-commerce tax will inevitably bring a breath of fresh air to the e-commerce industry! Therefore, the probability of a major reshuffle of the distribution channels of the textile and garment industry in 2022 is very high.
Trend 3: Traditional brands will accelerate their fall from the altar
In the two years stolen by the epidemic, many traditional brands have disappeared. This will likely be more frequent in 2022.
The reason for this is mainly that the young generation who has grown up has become less and less aware of the value of traditional brands, and is more and more concerned about their own personalities and love. As a result, many traditional brands with insufficient personalization
Sales plummeted and even died out.
Trend 4: The rapid development of niche and intensive brands
Perhaps we can't imagine: the application of high-level Internet communication technology enables people with a certain hobby all over the world to gather together to form a brand-new consumer community. And some kind of niche brand they prefer will also get extraordinary growth as a result.
Let's not be surprised! This trend has been lurking since 2008 and is likely to break out after the outbreak. Clothes Packaging Machine. Especially in the western world, when people have experienced this round of epidemics that they do not know tomorrow, it is very likely that having fun will become the life philosophy of the new generation of young people: they can do whatever they like, and they can wear whatever they want!
Trend 5: The domestic customization field is still growing rapidly
Objectively speaking, the reverse economic growth in China in the past two years has made our sense of superiority even stronger. More and more people will enter a well-off life, and more and more people will enter a prosperous life.
Therefore, clothing advanced customization will definitely gain rapid growth. This one. Second, the shameless price war in the e-commerce channel has led to the worsening of the quality of clothing products, which will definitely force a considerable number of customers who have a certain pursuit of life to turn back to the field of mass customization. Therefore, it should be a foregone conclusion that the domestic clothing customization field maintains rapid growth in 2022, and there may be an extraordinary explosion.
Trend 6: The digitalization of the apparel industry is still buzzing
Clothing is originally a cheap commodity, but in today's information technology has become quite popular, the clothes folding machine has realized the dream of digitizing the clothing industry. There will definitely be plenty of places and lots of people willing to do it.
Therefore, in 2022, the five traditional clothing production areas are likely to regard clothing digitalization as a major measure for the transformation and upgrading of the industry. Many industry companies and even cross-industry IT companies want to use digitalization to enter our industry to take a share.
Trend 7: New functional fabrics may appear in large numbers
It is very likely that foreign epidemics that cannot be cured for a long time will become the norm, and we will inevitably face many challenges as a result of insisting on opening up. Among them, functional fabrics with anti-epidemic, anti-virus and even self-cleaning sterilization are likely to appear one after another.
Correspondingly, functional fabrics with other needs also emerge one after another, and it is very likely that there will be an industry trend of rapid development of functional fabrics.
Trend 8: Undyed fabric clothing will begin to popularize
In recent years, environmental protection control has become more and more strict, and the cost of printing and dyeing has continued to rise. On the other side, the shameless price war of e-commerce channels has squeezed everyone's "underpants".
At the same time, the two years since the outbreak of the epidemic have greatly improved the country's awareness of the environment and health. Therefore, I believe that in 2022, clothing products that do not require printing and dyeing are likely to appear on the market.
Especially our denim products, without dyeing and rinsing, can't you wear the feeling of denim?
Furthermore, Xinjiang, Guizhou, Sichuan, Yunnan and other places have been unable to solve the problem of printing and dyeing in the garment industry, and will definitely force the emergence of non-dyed fabrics, and non-dyed clothing came into being.
Trend 9: Service may become the core of competition
I take the liberty to ask: How is the business of everyone's physical stores now? I believe that 80 to 90% of people say it is miserable!
When all of us are talking about misery, it is very likely that someone's brick-and-mortar store is making a lot of money! Folding Machine For Clothes
Their practices include club-based, quality-oriented, landing marketing and so on. In a word, the core competitiveness is to improve service and service added value, so as to obtain enough profit space for itself and attract a large number of high-quality customers.
Trend 10: Western clothing industry has become a spark
I believe everyone knows that the national Belt and Road strategy has made Xinjiang Kashgar a new core industrial base for my country's garment industry. Bagging Machine With Sealing
At the same time, Yunnan, Guizhou, Sichuan and other western provinces are also playing the "ideas" of the clothing industry. As far as my brother's hometown, Bijie, Guizhou is concerned, 5 or 6 of the 8 counties intend to undertake and develop the textile and garment industry.
Therefore, the spark of the western clothing industry can start a prairie fire!
